"MBC Group Opens New Headquarters in Riyadh That Will Boost Saudi Film and TV Industries". ^ Vivarelli, Nick (20 September 2022).The League said "The use of such imagery contributes to the trivialization of and desensitization to the unparalleled horrors of the Holocaust." On 17 September 2013, the Anti-Defamation League criticized the network for using a clip of the 2009 film Inglourious Basterds in which the Adolf Hitler character was speaking to other Nazis, with the subtitles replaced with advertisements for the network. In 2017, Snapchat expanded its "Discover" feature to provide content from regional providers including MBC. These HD versions of these channels are encrypted using Conax while SD are FTA. In July 2011, MBC launched 7 of its channels in HD which includes MBC 1, MBC 2, MBC 3, MBC 4, MBC Action, MBC Max, and MBC Drama. In 2010, MBC Max provided the ability to watch English movies with Arabic voices, along with watching English movies (English voices) with or without Arabic subtitles. This in turn led Algerian companies to mimic the advertising style and aesthetic of American companies. In a study focused on Algerian consumer preferences, it was found that these consumers were drawn to American advertisements and products advertised on MBC. These critics state that this leads to cultural imperialism and erodes at the native cultures of areas in the Middle East and North Africa. Some have raised concern of the amount of American advertisements on MBC channels, with some studies suggesting over 50% of advertising time is devoted towards American products such as those from Johnson & Johnson, Kellogg's, and PepsiCo. Popular Egyptian comedian Shaimaa Seif has done a number of programs on MBC using blackface and stereotypes for humor. In 2019, MBC Masr came under scrutiny for its use of blackface in comedy programming. In 2018, MBC moved to remove all Turkish programming from their channels, no official reason were given. Over the next few years these programs became a major success for MBC, with over 85 million viewing the finale of Gümüş. In 2007, MBC began airing its first Turkish soap opera dubbed into another language. A "senior MBC executive" was cited by Arabian Business stating that Waleed al-Ibrahim was found innocent of any wrongdoing. After 83 days the company's chief owner Waleed al-Ibrahim was released. These moves came following years of the Saudi Crown Prince attempting to purchase the media company. In 2017, a number of owners and board members of MBC were summoned to Riyadh where they were arrested, accused of corruption, and locked in the Ritz-Carlton. The channel is now exclusively on Arabsat, My-HD platform. It is a 24-hour entertainment channel that airs Western variety content. In 2017 MBC Hope was expanded to Egypt, with a goal to support female entrepreneurs. This initiative launched campaigns such as "Syrians without an address" and "Stars on board". MBC Hope was launched in June 2013 to handle the consumer social relationship elements of MBC. The Service also announced 9 Arabic originals. In January 2020, it was announced Shahid partnered with Disney and Fox to bring more than 3,000 hours of content, including Star Wars, Marvel, and such Disney classics as Frozen. Shahid offers a catalogue of MBC's own shows, as well as dubbed or subtitled foreign content. Shahid is the largest premium VOD service in the world outside of China, the US, and India. The first free "video on demand" service in the Arab region, with the biggest streaming library of Arabic content. Main article: Shahid (streaming platform) They are all Pay-TV service providers in the Middle East. They are available on OSN, STC TV & STC TV Home IPTV and my-HD satellite service. TV channels and services Īll MBC channels are free-to-air except for the HD channels and MBC Plus Variety. As of 2011 MBC reported 165 million viewers. These cuts were driven in part due to advertising not covering production costs and the failure to acquire exclusive rights to the Saudi league. In recent years MBC has been hit with major rounds of financial cuts, leading to 150 layoffs and major production cuts. MBC's television arm, MBC TV, broadcasts via Eutelsat, Arabsat and Nilesat satellites. Sam Barnett returned as MBC Group CEO in December 2020 after a one-year departure. The Group's current chairman is Waleed bin Ibrahim Al Ibrahim. MBC was the first broadcaster to provide a satellite-based free-to-air 24-hour television broadcasting network across the Arab world. MBC Group operates over 17 free-to-air satellite TV channels, and a video on demand service ( Shahid). Launched in London in 1991, the company moved to its headquarters to Dubai in 2002 then moved to Riyadh in 2022. MBC Group ( Arabic: مجموعة إم بي سي), is a Saudi media conglomerate based in the Middle East and North Africa region.
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